Recent surveys conducted by KIWI® regarding the importance of shoes, comfort and fashion trends, confirmed that:

• Eight in ten adults in the United States (81%) believe that well maintained shoes are critical to making good impressions*
• Most women are wearing uncomfortable shoes and their feet are suffering! More than eight in ten women (83%) make footwear choices based on fashion trends (as opposed to comfort) and feel that fashionable shoes improve their self image**.
• Additionally, after wearing uncomfortable shoes, more than nine in ten women (94%) spend time and money pampering their feet**.
• Men are not the only ones concerned with foot freshness - 79% of women surveyed were interested in learning how to keep feet smelling fresh all day**.

• Our feet bear a cumulative weight total of 1,000 tons a day.
• On average, women walk 3 miles further than the opposite sex per week - so it's critical that women wear footwear that fit properly!
• People's feet are usually 5 to 10 percent larger at the end of the day.
• Our feet contain more than 250,000 sweat glands; an average pair of feet will excrete as much as a pint of perspiration a day!
• 52 bones are located in the feet alone, which comprise 25% of the bones in the human body!
• The average person takes 8,000-10,000 steps a day, which adds up to roughly 115,000 miles during a lifetime. That's enough walking to circle the earth four times!
• Just as the average person has a dominant hand, there is also a dominant foot! The dominant foot is larger and corresponds to the hand you write with. When picking out shoes, try shoes on this foot first to ensure a proper fit.